Guulf pricing, published openly

By Brandon Anhorn, founder · Updated July 15, 2026 · Prices in CAD

Most golf software makes you book a call to hear a number. Here is ours, in full, because the model only works if you can check it.

For golfers: $0, forever

The GPS rangefinder, scorecard, AI caddie, and direct tee-time booking are free — no booking fees, no subscription, no ads. That isn't a trial; it's the architecture. The golfer app is each course's own branded channel, so the course is the customer and the golfer never pays a toll.

For courses: one flat price, everything included

PieceAmountNotes
Base — standard market$100 / monthBilled all 12 months, off-season included
Base — large market$200 / monthLarger metro markets; same platform, nothing feature-gated
Percentage of your revenueNoneNo revenue share, no per-booking fees, no commissions — the flat base is the whole price
Every moduleIncludedBooking, tee sheet, member CRM, marketing, F&B, the grounds work board, the AI GM — one price, nothing sold separately, nothing feature-gated
The golfer appIncludedAll-in-one, including the golfer: your golfers get the GPS rangefinder, scorecard, split-pay and food-to-the-hole under your brand — free to them forever, and not a separate line on your bill
Marketing email5,000 / month includedWin-backs, deal blasts, segment sends — 5,000 marketing emails a month per course, then $1 per 1,000. Confirmations, reminders and receipts never count against it
Payment processing markup$0Your money settles to your account; we never touch it
Booking commissions / barterNoneYour ordinary bookings are yours — never commissioned, never counted
What "found money" means: only revenue Guulf demonstrably caused, every dollar with a receipt the owner can open — a lapsed golfer won back by a campaign (counted at 75%, a deliberate haircut for the ones who'd have returned anyway), a standby golfer slotted into a cancelled time (75%), a booking that came through a posted deal (75%), an F&B pre-order through the app (100%). Modeled estimates — smart-pricing yield, new memberships — are shown for context and never billed. We under-count on purpose: if the number is ever wrong, it is wrong in your favour.
A worked month, so the price reads right:

Guulf finds you $5,000 of receipt-backed revenue → your bill is still $100. You keep $5,000 of money that didn't exist before, and the scorecard shows every line of it.

The scorecard is the point: it proves, month by month, what the platform earned you — and the price never moves with it. When renewal comes, the argument is your own numbers, not our promises.

Frequently asked

Is there a contract lock-in? No exit fees, and your data — full member roster, every booking, your tee sheet — exports in one tap, in formats anything can open. Leave whenever; take everything.

Are features gated by tier? No. The base price varies by market size only. A municipal nine-holer gets the same engine as a destination club.

What's the founding offer? This price, locked. Courses on the waiting list before general opening keep the launch base — $100 or $200 a month — for as long as they stay on Guulf, no matter what later courses pay. No free-trial games, no teaser rates: the best price is the first one, forever.

Who's behind this? One AI engineer from Medicine Hat, Alberta, and the honest print: Guulf is an early product and you'd be among the first courses. The founding courses don't inherit this platform — they shape it.

Hold a founding spot Tour the owner's side — no call